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When I was preparing for my first principal interview, I searched everywhere for resources that were actually useful.

Not generic interview tips from people who had never sat on a hiring panel. Not vague leadership advice from consultants who hadn't been inside a school building in a decade.

I wanted preparation built by someone who had actually made the hiring decision — someone who knew what panels were really looking for, because they'd been on both sides of the table.

I couldn't find it. So I built it.

Over the past several months, I've been quietly developing a set of resources based on everything I've learned coaching 100+ aspiring principals and sitting on the other side of more interview panels than I can count.

Today I want to share what's available — because if you're anywhere on the path from teacher to school leader, one of these was built specifically for where you are right now.

Here's the product ladder:

📄 FREE — The 5 Questions Every Principal Interview Panel Asks​
The exact resource I give every coaching client before our first session. If you haven't grabbed this yet, start here.
→ Download it free​

🎯 $27 — Secret Interview Hacks: The Chess Match Method​
One focused video training that teaches you how to think about interviews the way I think about them as a superintendent — as a strategic chess match, not a pop quiz. Includes a companion workbook.
→ Get the Chess Match Method​

📘 $47 — The Principal Interview Playbook​
53 pages. The 5 core questions every panel asks, expanded with frameworks and model answers. 40+ behavioral questions across 6 competency clusters. 7 working tools including a Story Bank Builder, Leadership Philosophy Builder, and Follow-Up Email Templates. This is the DIY version of what I do in coaching.
→ Get the Playbook​

🔥 $497 — The Aspiring Principal Accelerator​
6 weeks of live coaching. Mock interviews. CliftonStrengths debrief. A community of 10 leaders going through the same process. This is where I work with you directly — the same way I'd coach a colleague I believe in.
→ Learn more about the Accelerator​

I'm not trying to sell you on all of these. I'm telling you they exist because you've been showing up — watching the videos, opening these emails — and I don't want you to miss something that could actually move the needle for you.

Start wherever makes sense. The free guide is a strong first step if you haven't used it yet.

More coming this week.

— Gordon Amerson
Superintendent | Gallup Certified Strengths Coach
Founder, PrincipalED Leader Academy